CLUB MONACO

NEW YORK & NORTH AMERICA

PRESS MANAGEMENT | BRAND ADVISORY | EVENT PRODUCTION | GUEST LISTING | NYFW PRESENTATION | PRODUCT PLACEMENT | CELEBRITY PLACEMENT

We effectively executed a comprehensive press coverage strategy, substantially increasing media attention for Club Monaco. Additionally, we organized several high-profile events in Beverly Hills and New York City, attracting A-list guests, including Diane Keaton, Meghan Markle, Drew Barrymore, Katie Holmes and Reese Witherspoon. This initiative emerged as one of the most successful endeavours in generating positive press, particularly noteworthy given the brand's recent decline in awareness.

Furthermore, we capitalized on significant international media coverage by strategically placing products on Meghan Markle, whose endorsement heightened interest and visibility for specific styles. This strategic move ultimately resulted in the sell-out of those particular styles, demonstrating the tangible impact of our press and brand strategy.