GUESS BY MARCIANO

THE CITY & MTV

NEW YORK & UNITED STATES

PRESS MANAGEMENT | BRAND ADVISORY | EVENT PRODUCTION | CRISIS PR | GUEST LISTING | BRAND PARTNERSHIP

We spearheaded the press strategy and meticulously curated the NYC store event for "The City" reality series while also managing the brand partnership between The City and MTV. We strategically utilised Olivia Palermo's refusal to wear GUESS clothing, aligning it with her sassy attitude to amplify brand awareness and relevance. This narrative remained central over the following years, driving continued engagement and buzz.