CLEYRISSA ROBINSON
CONFIDENTIAL PROPOSAL & SCOPE OF WORK
Personal Style, Image & Cultural Positioning
PREPARED FOR CLEYRISSA ROBINSON
INTRODUCTION
Cleyrissa already has a valuable and distinctive foundation: she is a trusted business manager, a family leader, an advocate for athletes and a person with a clear commitment to faith, service, purpose and helping others identify who they are beyond their primary profession.
The opportunity now is to make that value more visible, intentional and independently scalable.
This is not about stepping away from Bijan’s world. It is about expanding Cleyrissa’s own identity and career alongside it so she is recognised not only for the important role she plays in supporting Bijan, but also as a credible voice and leader in athlete development, personal brand building, fashion, production, business, culture and purpose-led opportunity.
Anna proposes a combined Personal Brand, Style & Career Development programme. The work will provide the practical personal support required for Cleyrissa’s day-to-day life and travel, while creating a clear strategic plan for her own brand equity, professional development and long-term career.
The objective is simple: to help Cleyrissa look, feel and operate at the level of the future she is building.
WHAT THIS PROGRAM CREATES
A clear and confident personal brand beyond the title of Bijan’s business manager.
A defined professional direction across the areas Cleyrissa is drawn to: athlete development, business management, fashion, production, luxury, culture, partnerships and impact.
A stronger personal style and wardrobe that supports her confidence, credibility, travel and public-facing opportunities.
A practical support system for shopping, packing, wardrobe planning and key moments.
A plan to build relationships, knowledge and experience in London and internationally.
A credible pathway toward future independent ventures, consulting, management, production, partnerships or platform-building.
A values-led professional identity grounded in faith, family, service, integrity and the desire to create opportunities for others.
What WE will deliver
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We will begin with an in-depth strategic workshop designed to clarify Cleyrissa’s strengths, ambitions, interests and most credible routes to future growth.
The workshop will explore
Cleyrissa’s personal story, lived experience, values, gifts and professional strengths.
Her existing role, responsibilities and long-term ambitions.
Her interests in business management, athlete development, fashion, brand relationships, events, production, luxury, culture, community and philanthropy.
The type of work, lifestyle, public role and level of independence she wants to build over the next one, three and five years.
Existing relationships, transferable assets, skills to develop and gaps to address.
The audiences and communities she is best positioned to serve.
What she wants to be known for and what she does not want to be known for.
Deliverable
Cleyrissa Robinson Personal Brand & Career Strategy Workshop Summary, including key insights, positioning options, strategic priorities and immediate next steps.
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We will turn the workshop into a clear personal platform that can guide Cleyrissa’s decisions, relationships, public presence and future work.
Included
A concise personal positioning statement.
Personal brand pillars and values.
A professional narrative that connects her athlete-management experience with her wider ambitions.
A clear articulation of her expertise, perspective and credibility.
A “yes / no” framework for opportunities, partnerships, events, media and collaborations.
Recommendations for how Cleyrissa can show up across meetings, rooms, social media, professional profiles, events and future ventures.
A positioning approach that is confident and aspirational without feeling artificial, overly corporate or disconnected from faith and family.
Result
Cleyrissa will have language and direction that makes it easy for others to understand who she is, what she brings and why they should want to work with her.
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We will develop a practical 12-month roadmap for Cleyrissa’s growth alongside her existing work.
Potential pathways to evaluate
Athlete brand and business management.
Athlete transition, identity and personal-platform development.
Fashion, luxury and lifestyle relationship management.
Event production, guest strategy and cultural programming.
Brand partnerships and commercial opportunity development.
Community impact, youth development and faith-led service initiatives.
Consulting, speaking, workshops, mentoring or education.
Future entrepreneurial or venture opportunities.
Included
A 12-month professional-development and relationship-building plan.
Priority skills and knowledge areas to build.
Recommended London, US and international environments, communities and experiences relevant to Cleyrissa’s ambitions.
A relationship map identifying people, organisations, mentors, collaborators and potential learning opportunities.
A phased plan for creating a professional profile, body of work and independent career traction.
Clear first actions for the next 30, 60 and 90 days.
Deliverable
Cleyrissa Robinson 12-Month Career & Opportunity Roadmap.
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Cleyrissa’s public image should feel aligned with the woman and professional she is becoming: confident, polished, warm, capable, culturally aware and distinctly herself.
REYNMONT will create a practical personal-style direction that supports work, travel, fashion and cultural experiences, public appearances and day-to-day confidence.
Included
Personal style discovery: preferences, lifestyle, body confidence, colour, fit, comfort, inspiration and practical needs.
A clear personal style direction and seasonal wardrobe strategy.
Wardrobe audit and prioritised shopping plan, where desired.
Outfit planning for professional meetings, travel, events, dinners, fashion/cultural moments and public-facing occasions.
Sourcing guidance across appropriate luxury, contemporary, high-street and emerging designers, based on Cleyrissa’s preferences and budget.
Fitting, tailoring and wardrobe-organisation guidance.
A repeatable wardrobe framework that makes packing and dressing easier while retaining personality and style.
Result
Cleyrissa will have a wardrobe and personal presentation that support the level of confidence, mobility and professional authority she wants to build.
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We will provide practical styling and lifestyle support around the moments that matter most.
Included
Shopping strategy and curated sourcing recommendations.
Support with selected personal-shopping appointments, online purchases and wardrobe decisions.
Travel wardrobe planning and packing lists for work, events, London, US and international trips.
Outfit preparation for agreed key meetings, appearances and events.
Coordination guidance for tailoring, alterations, deliveries, returns and garment care.
Creation of simple look plans, packing edits and wardrobe notes to reduce last-minute decisions.
Result
Cleyrissa spends less time managing clothes, packing and logistics, and more time focused on the work, relationships and opportunities that matter to her.
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For Cleyrissa, London is not simply a new location. It is an opportunity to build exposure, practical knowledge and relationships in fashion, luxury, production, design, culture, hospitality and business.
We will develop a thoughtful pathway that connects Cleyrissa to relevant environments and learning opportunities.
Included
Recommendations for relevant fashion, luxury, hospitality, cultural, production and business experiences.
Selected introductions, meetings or invitations where there is a genuine strategic reason and availability.
Preparation for meetings, events, private dinners and professional opportunities.
Guidance on how to follow up, maintain relationships and turn exposure into long-term learning and credibility.
Opportunities to observe and participate in REYNMONT’s work where mutually appropriate.
Important principle
Access will be purposeful. The objective is not attendance for its own sake, but experience, learning, relationship-building and the development of a credible professional network.
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We will provide high-level guidance on how Cleyrissa can begin to communicate her own professional story with clarity and confidence.
Included
Guidance on a professional biography and profile language.
Recommendations for LinkedIn and relevant social-media positioning.
Personal content themes that feel natural, values-led and sustainable.
Guidance on what to share, what to hold privately and how to build presence without performing for attention.
Identification of future speaking, mentoring, panel, workshop, interview or community-platform opportunities where appropriate.
Result
Cleyrissa begins to build personal visibility in a way that feels true to her, supports her long-term career and does not rely solely on her association with Bijan.
WORKING RYTHM
The programme will be proactive, efficient and designed to respect Cleyrissa’s time.
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Deep-dive personal brand, career, lifestyle and style discovery
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Career roadmap, priorities, opportunities, relationship-building and practical next steps
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Wardrobe needs, shopping, packing, upcoming events and key appearances
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Curated recommendations, concise decision support, relevant introductions and agreed practical coordination
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Review progress, refine direction and identify next-stage opportunities
ROI
This programme is designed to create personal confidence and practical ease today, while building professional equity that can grow independently over time.
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Cleyrissa will be able to articulate who she is, what she brings and the role she wants to build beyond being Bijan’s business manager.
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A focused 12-month plan turns broad interests into practical priorities, relationships, experience and action.
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A strong personal style, presentation and communications approach support Cleyrissa in rooms, meetings, travel and public opportunities.
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Thoughtful exposure to relevant fashion, production, luxury, cultural and business environments creates relationships that belong to Cleyrissa as well as to Bijan’s platform.
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Strategic wardrobe, shopping and packing support reduces day-to-day decision fatigue and logistical burden.
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The work creates a foundation for future consulting, management, brand partnership, production, entrepreneur, mentoring or community-impact opportunities.
TIMELINE
The initial engagement will run from September 2026 through 28 February 2027.
By February 2027, Cleyrissa will have a clearer professional identity, a practical career plan, a stronger personal presentation and a defined path for building independent equity alongside her important work with Bijan.
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Brand and career workshop; personal positioning; style discovery; wardrobe audit and immediate practical support
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12-month roadmap; priority relationship map; curated wardrobe development; travel and event planning; professional-profile recommendations
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London/international immersion planning; early relationship development; implementation of personal platform; review and next-phase plan
COMMERCIALS
The monthly investment includes REYNMONT’s strategic leadership, personal-brand and career-development workshop, personal positioning, 12-month opportunity roadmap, style direction, wardrobe planning, personal shopping and packing guidance, relevant relationship development, selected introductions and ongoing concise advisory support.
This is a combined strategic and personal-support mandate, designed to create both immediate practical ease and long-term professional value.
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Personal Brand, Style & Career Development Retainer: TBD
Initial engagement: September 2026 to 28 February 2027
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The following are separate from the monthly retainer and will be discussed and approved in advance:
Clothing, accessories, footwear, jewellery, beauty, tailoring, alterations, cleaning, storage, shipping, couriers, customs and applicable taxes.
Flights, accommodation, ground transportation, meals and travel expenses for Cleyrissa, REYNMONT or required support personnel.
Event tickets, hospitality, memberships, courses, workshops, production, photography, video, design, website development and specialist advisers.
Significant on-site support, major events, Fashion Week, international travel, campaign work, public relations or substantial production requirements.
Any separately developed commercial partnership, brand campaign, business venture or paid speaking engagement.
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Monthly retainers will be invoiced in advance each month and are payable within 14 days of the invoice date. Retainer fees are non-refundable and secure strategic planning, management time, and programme support throughout the term. The first month will be pro-rated according to the agreed start date.
Any commission due in relation to brand partnerships, bookings, or other agreed commercial deals will be invoiced upon confirmation of the relevant agreement, unless otherwise agreed in writing. Commission payments are payable within 14 days of the invoice date and are calculated on the net revenue actually received, excluding VAT, refunds, chargebacks, and any third-party costs, unless otherwise agreed in writing.
All travel expenses will be reimbursed within 14 days of invoicing. A full expense report and receipts will be provided.
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By February 2027:
A clear personal brand position and professional narrative.
A 12-month career and opportunity roadmap.
A stronger, more confident personal style and practical wardrobe system.
A targeted network and learning pathway across relevant London, US and international spaces.
A beginning professional profile and communications approach.
A more defined independent future alongside Cleyrissa’s continued work with Bijan.
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Confirm the Personal Brand, Style & Career Development engagement through 28 February 2027.
Schedule the initial workshop and personal style discovery session.
Confirm Cleyrissa’s key dates, travel, immediate wardrobe needs and priority professional interests.
Begin the workshop, roadmap and first practical styling/packing support.
Prepared confidentially by REYNMONT. This document is for discussion purposes only and may not be circulated, reproduced, or relied upon by third parties without REYNMONT’s written consent.