BIJAN ROBINSON
CONFIDENTIAL PROPOSAL & SCOPE OF WORK
Personal Style, Image & Cultural Positioning
PREPARED FOR CLEYRISSA ROBINSON
INTRODUCTION
Bijan has the opportunity to become culturally relevant on and off the field: an elite athlete with a recognisable point of view, confident personal style and a platform that has genuine resonance across sport, fashion, culture, business and community.
Personal style is an important part of that opportunity. Game-day arrivals, travel, interviews, events and public appearances are now highly visible cultural moments. They can help define how an athlete is seen by fans, media, fashion houses, brands and future collaborators.
The objective is not to create a version of Bijan that feels manufactured. It is to sharpen and elevate what is already authentic: his confidence, faith, family values, discipline, generosity, ambition and natural charisma. We will build a visual identity that is current, distinctive, elevated and unmistakably his.
Over time, this work should make Bijan a compelling partner for the world’s most respected fashion, luxury and lifestyle brands, including houses such as Gucci, Burberry and Ralph Lauren; because he is culturally credible, visually distinctive, professionally managed and aligned with their world.
Anna proposes to act as Bijan’s Personal Style, Image & Cultural Positioning Office: creating the direction, wardrobe operation, fashion relationships and strategic moments that build his profile with purpose.
What WE will deliver
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We will establish an elevated personal style that works across game days, travel, events, media moments and future campaigns.
Style discovery with Bijan and Cleyrissa: preferences, comfort, references, goals and boundaries.
A clear personal style direction: key silhouettes, colour palette, fit, tailoring, footwear, accessories and grooming cues.
A practical wardrobe plan for game-day arrivals, travel, off-duty, formal events, awards, media and cultural moments.
A curated list of designers, fashion houses, tailors, boutiques and brands that reflect Bijan’s style and future positioning.
A seasonal approach that evolves his wardrobe intentionally rather than treating every look as a separate decision.
Result: Bijan develops a recognisable visual identity that feels confident, modern, refined and authentic.
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We will manage the preparation behind the visible moments, so every appearance is considered, polished and stress-free.
Game-day arrival looks planned around the NFL calendar, travel, climate and key moments.
Styling for agreed special events, dinners, appearances, interviews, awards and partnership opportunities.
Complete-look planning: clothing, footwear, accessories, outerwear and appropriate backup options.
Sourcing, fitting coordination, tailoring guidance and final approvals.
A clear calendar and process so wardrobe is prepared in advance—not rushed at the last minute.
Result: Bijan consistently arrives looking intentional and distinctive at the moments people see and remember.
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Great styling depends on meticulous practical management.
REYNMONT will oversee an Atlanta-based wardrobe and styling coordinator who will manage the local operation, including:
Boutique, designer, showroom and courier collections and returns.
Steaming, packing, garment care, fittings preparation and complete-look readiness.
Inventory, receipts, loan terms, condition checks, return dates and proof of delivery.
Coordination with tailors, dry cleaners, repair services and local deliveries.
Game-day and event wardrobe preparation, including accessories and contingency pieces.
Result: Bijan and Cleyrissa are freed from wardrobe logistics, while fashion partners receive the professionalism and care that builds lasting relationships.
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We will build selective relationships with the fashion and luxury world in a way that strengthens Bijan’s credibility and creates future opportunity.
Thoughtful outreach to relevant fashion houses, designers, showrooms, boutiques and luxury partners.
Management of wardrobe loans, gifting and special-event dressing opportunities where there is genuine fit.
Professional communication, product handling and timely return management to protect every relationship.
Strategic access to relevant fashion, culture, hospitality and lifestyle moments where there is a clear purpose.
Identification of relationships that can develop naturally into editorial, ambassadorial or campaign conversations.
The aim is not to collect product or attend events for attention. It is to build trust and a body of work that gives premium brands a reason to see Bijan as a credible long-term collaborator.
Result: Bijan becomes known to the right people as a serious, appealing and well-managed fashion and cultural presence.
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Style is the entry point; cultural relevance is the larger goal.
REYNMONT will ensure that each look, invitation and relationship strengthens Bijan’s overall platform: a world-class athlete whose appeal reaches beyond football.
Align visual presentation with Bijan’s values, personality and wider ambitions.
Identify the fashion, culture, hospitality and lifestyle moments that genuinely support his profile.
Advise on opportunities that are right for Bijan—and decline those that do not fit.
Coordinate, where useful, with his existing marketing agent so styling, content and public-facing activity support one coherent direction.
Identify natural routes to future paid fashion, luxury, lifestyle and brand campaigns.
Result: A credible runway from game-day style to meaningful partnerships, editorial opportunities, cultural visibility and global brand relevance.
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Cleyrissa will be a central partner in the process.
Regular concise planning sessions on upcoming looks, priorities and opportunities.
Direct visibility into designer outreach, fittings, sourcing, wardrobe operations and event preparation.
Hands-on exposure to fashion, luxury, brand relationships and production processes.
A practical opportunity to build knowledge, confidence and experience as Bijan’s platform grows.
Result: A trusted, aligned internal partnership around Bijan’s image, values and future opportunity.
Initial fashion and brand universe
REYNMONT has established relationships and active access across luxury, fashion, hospitality and cultural networks. We will use that access selectively to create relevant introductions, wardrobe opportunities and long-term relationship pathways for Bijan.
Initial outreach and relationship development may include selected houses, designers and contemporary brands across the following universe:
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Gucci, Burberry, Louis Vuitton, Dior, Prada, Saint Laurent, Bottega Veneta, Loewe, Fendi, Moncler
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Telfar, Pyer Moss, Theophilio, Bianca Saunders, Labrum London, Daily Paper, Denim Tears, KidSuper, Ahluwalia
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Ralph Lauren, Thom Browne, Todd Snyder, Aimé Leon Dore, Kith, Fear of God
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Amiri, Rhude, Casablanca, Luar, Wales Bonner, Martine Rose, A-Cold-Wall*, Labrum London
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Tom Ford, Zegna, Brioni, Canali, Dolce & Gabbana, Paul Smith, Ozwald Boateng
MONTHLY WORKING RYTHM
The programme will be proactive, efficient and designed to respect Bijan and Cleyrissa’s time.
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Review the NFL schedule, travel, key appearances, wardrobe needs and priority opportunities
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Confirm forthcoming looks, fittings, deliveries, returns and approvals
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Ensure every look is prepared, fitted, complete and delivered with contingencies in place
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Manage returns, update inventory and prepare the next set of moments
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Short update on key looks, fashion relationships, wardrobe needs and forthcoming opportunities
ROI
The value of this engagement extends beyond individual outfits. It creates a managed, visible and commercially valuable image platform that strengthens Bijan’s relevance throughout the NFL season and supports future opportunities beyond football.
The objective is to ensure that every investment in image, wardrobe, relationships and public presentation compounds: improving how Bijan is seen today while building the cultural equity and commercial opportunity that will matter tomorrow.
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A clear, elevated signature style that makes Bijan more memorable and culturally relevant on game days, at events and across media.
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Strategic relationships with relevant designers, fashion houses, showrooms and contemporary brands, creating a credible pathway toward luxury wardrobe, editorial and future campaign opportunities.
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A consistent image, professional wardrobe operation and clear point of view make Bijan more compelling to premium fashion, lifestyle, hospitality and cultural partners.
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REYNMONT’s creative leadership and Atlanta-based wardrobe support manage sourcing, fittings, gifting, loans, returns and logistics, allowing Bijan to focus on football and Cleyrissa to focus on high-level decisions.
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Every look, relationship and appearance is designed to build an authentic platform beyond football, rooted in Bijan’s faith, family values, discipline and commitment to serving others.
TIMELINE
The initial engagement will run from September 2026 through 28 February 2027.
This period covers the full 2026 NFL regular season, the post-season period where applicable, key holiday and year-end appearances, and the lead-in to the 2027 off-season. It provides sufficient time to establish Bijan’s signature style, build a reliable wardrobe operation, develop fashion relationships and demonstrate the cumulative value of a consistent public image.
At the end of February 2027, REYNMONT, Bijan and Cleyrissa will review the styling programme, wardrobe operation, relationship progress, forthcoming opportunities and the appropriate scope for the next phase.
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Style discovery, wardrobe audit, signature-style direction, Atlanta wardrobe operation, first game-day looks and priority fashion outreach
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Seasonal refinement, holiday and year-end events, wardrobe development, designer/showroom relationships and strategic gifting/loan management
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Post-season and off-field styling where applicable, review of visual impact, early 2027 cultural/fashion planning and recommendations for the next phase
COMMERCIALS
The recommended commercial structure is based on a monthly programme retainer, allowing Bijan and team to benefit from continuous strategic oversight, planning, relationship management, and PR coordination across the programme term.
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Retainer: $15,000 per month
Brand Partnerships & Booking Deals: 15% commission, with the agreed revenue split to be confirmed.
Initial engagement: September 2026 to 28 February 2027
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The following are not included in the monthly retainer and will be agreed in advance:
Clothing, accessories, footwear, jewellery, watches, made-to-measure work and wardrobe purchases.
Alterations, tailoring, repairs, cleaning, storage, shipping, couriers, insurance, customs and applicable taxes.
Flights, accommodation, ground transport and travel expenses for REYNMONT and any required assistants.
Additional specialist suppliers, hair, grooming, makeup, photography, video and content production.
Paid media, public relations, event production, hospitality and guest-list costs.
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Monthly retainers will be invoiced in advance each month and are payable within 14 days of the invoice date. Retainer fees are non-refundable and secure strategic planning, management time, and programme support throughout the term. The first month will be pro-rated according to the agreed start date.
Any commission due in relation to brand partnerships, bookings, or other agreed commercial deals will be invoiced upon confirmation of the relevant agreement, unless otherwise agreed in writing. Commission payments are payable within 14 days of the invoice date and are calculated on the net revenue actually received, excluding VAT, refunds, chargebacks, and any third-party costs, unless otherwise agreed in writing.
All travel expenses will be reimbursed within 14 days of invoicing. A full expense report and receipts will be provided.
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By the end of the initial engagement, Bijan will have:
A clear and recognisable personal style direction.
A polished, reliable game-day and special-event styling system.
A managed wardrobe process and trusted local Atlanta support.
Stronger working relationships with relevant designers, showrooms, boutiques and fashion partners.
More strategic use of gifting, loans and wardrobe investment.
A public image that is more coherent, elevated and culturally relevant.
A stronger foundation for future luxury, fashion and lifestyle campaigns.
Cleyrissa actively involved and gaining meaningful experience and relationships in the process.
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Confirm the Personal Style, Image & Cultural Positioning engagement through 28 February 2027.
Schedule a focused style-discovery session with Bijan and Cleyrissa in Atlanta.
Confirm the game schedule, travel calendar, special events and practical wardrobe needs.
Establish the Atlanta wardrobe coordinator and wardrobe-management process.
Begin the style direction, designer mapping and first game-day looks.
Prepared confidentially by REYNMONT. This document is for discussion purposes only and may not be circulated, reproduced, or relied upon by third parties without REYNMONT’s written consent.